KetoNatural Pet Foods came to the table in 2025 with some existing CF fundraising experience, having conducted a smaller Reg CF several years ago during the early days of the private online capital markets industry. The company has grown considerably in the last few years, however, and despite strong revenue fundamentals, founder Dan Schulof's commitment to the individual consumers who have powered the brand thus far led him to embark on a mission to launch a community round on a funding portal that could offer a high-quality experience for his prized internal audience members.
Dan chose to work with Issuance Express due to the caliber of offering and investing experience afforded by the Issuance technology, which Issuance Express has refined and tailored to the regulatory needs of the CF capital markets rulebook. With Issuance Express, the KetoNatural community round could be presented in a sleak, modern deal page and investments could be created on the most streamlined investor checkout front-end in the industry. As a direct-to-consumer brand, KetoNatural puts significant thought and energy into how to maximize conversion, minimize attrition, and inspire an overall customer experience that is as polished as possible – for a seasoned DTC expert, Issuance Express was ultimately the clear choice of funding portal.
