Community-Powered Safety: Raising capital by empowering those who care most.
Wisdom is a smart home system that uses ambient technology to support older adults living independently, providing peace of mind to their families and caregivers through real-time fall detection, routine learning, and a secure mobile app. By using a Regulation CF offering on Issuance Express, Wisdom achieved an exceptional average investment, proving the market deeply cares about aging-in-place solutions.
The Raise
- Offering Type: Reg CF
- Duration: 10 months
- Total Raised: ~US $530k
- Total Investors: 44
- Average Investment: ~US$12,000
Aligning Mission with Investment Access
Wisdom chose the Regulation Crowdfunding path to purposefully invite their community—the very people impacted by the challenges of aging at home—to become owners. This strategic choice turned customers and advocates into powerful investors.
“We chose a Regulation CF offering because making homes safer and supporting independence for older adults is an issue that touches nearly every family, and we wanted to extend the opportunity to invest to the very people it impacts. This decision is especially meaningful for women, who are often caregivers and historically underrepresented in private investment opportunities.” – Cathy Minter, Wisdom CEO
By broadening access, Wisdom successfully attracted high-value, mission-driven investors who understood the large and growing market for their solution.
Issuance Express: Professional Automation for Mission-Driven Teams
For a company focused on highly sensitive, family-oriented technology, a professional and secure fundraising process was non-negotiable. Issuance Express provided the compliant, automated infrastructure needed to manage a successful public offering while maintaining a trusted brand image.
“Issuance has given us a modern and trusted way to reach investors who care about our mission and understand the large and growing market for aging-in-place solutions. Wisdom is a smart home system that helps older adults live safely at home while supporting their families and caregivers. Many of our investors are part of the Gen X or sandwich generation, and Issuance made it easy for them to participate in a professional, secure, and transparent process. Before using Issuance, we managed our SAFE manually, which meant extra time, back-and-forth emails, and siloed documents. Issuance brought everything together in one secure place, making the process clear and easy to follow.” – Cathy Minter, Wisdom CEO
The Issuance team acted as a key partner, helping the company navigate the complex requirements of an SEC-filed offering, which contributed directly to their success in attracting serious capital.
“The Issuance team supported us through our SEC filings and continues to provide helpful guidance throughout the campaign. Without using an outside agency, we’ve been able to attract accredited and mission-driven investors, many investing $25,000 or more. We’ve valued how Issuance has partnered with us to bring a modern, trusted approach to raising capital.” – Cathy Minter, Wisdom CEO
Key Takeaways
- Mission-First Fundraising: Using Reg CF enables companies to convert passionate users and advocates into high-value investors, leading to a strong average investment size.
- Automation Drives Efficiency: Shifting from manual document management to the Issuance platform simplifies the investment process, offering a clear and professional experience for both the company and the investor.
- Team Partnership: The expertise and guidance provided by the Issuance team support companies through complex regulatory steps, allowing founders to focus on growth while attracting sophisticated, mission-aligned capital.
