VenHub's founder Shahan Ohanessian Imagines a world where every shopping experience is transformed by innovation. Based in Southern CA, VenHub is on a mission to pioneer a new type of retail experience, one that changes the possibilities available to consumers as well as business owners. VenHub has raised over $2,145,462.68 from nearly 2,300 investors (as of the time of writing) across the United States and beyond – an average investment of roughly $945 per investor commitment, or nearly 2.5x their $400 minimum investment threshold.
As a relatively newly founded company, VenHub didn't come to the table with a massive organic audience of millions of followers or fans. VenHub's product - a high-tech robotic shopkeeper whose arms autonomously operate within a retail establishment of the future – is one that requires significant engineering and capital expenditure to produce; therefore, they didn't have a base of longtime customers to fall back on either. What they did have was an outside-the-box mindset when it came to building a brand from scratch, rooted in the belief that quality engineering and truly disruptive technology will command a presence for itself and organically attract interested consumers. This ethos proved correct, and when combined with several carefully crafted incentive structures, it helped VenHub win over the hearts of thousands of these individual consumers to successfully turn them into shareholders in the company's mission.
Bonus share structure
VenHub undertook a multi-phase bonus share incentive program to bring investors opportunities to achieve a lower net price-per-share than the going rate offered in the deal – by making use of the Issuance platform's built-in bonus share logic, VenHub investors could be granted allocations of no-cost shares depending upon certain criteria:
- Time-based bonus shares – investors earn bonus shares on top of their investment amount based on the date they invest (ex: invest before July 1 to recieve 5% bonus shares)
- Amount-based bonus shares – investors earn bonus shares on top of their investment amount based on the size of their investment (ex: invest over $5k to receive 7% bonus shares)
These two structures of logic can even be combined to create bonus share programs that reward investors for early investment, while also offering an incentive to investors who can afford to make a larger investment to participate at any time during the live offering phase.
